SELECTED WORK / WEBSITES · PLATFORMS · APPS
Client websites, our own working products and native apps. Two selected hospitality and brand concepts are clearly labelled.
A marketing studio with a personal point of view.
A complete identity and website for Madina Kabidenova’s marketing studio. The MK monogram, blue palette and scroll-controlled film lead into case studies and a callback form connected to Telegram and corporate email.
An independent studio, made tangible on the web.
Our live JD Studio website brings web design, application development and automation into one studio identity, with motion-led storytelling, selected work and a direct project enquiry path.
Hard music needs a home outside the feed.
A completed artist platform connecting identity, releases, editorial, studio services and international booking.
Breaks. Minimal. Beyond the frame.
An artist website for a Bangkok-based DJ performing across Asia. Live-session video, selected SoundCloud mixes and direct Telegram booking bring his sound and identity together.
Scan the site. Know what to fix first.
A website diagnostic with a prioritized report, available performance signals and automatic email delivery. Available on the web and iPhone.
Learn verbs in your browser. Keep practising on iPhone.
A language-learning website and native iPhone app for English and other languages. Search verbs, explore conjugation tables, listen to pronunciation and practise active recall with multilingual explanations. The web version works on phones, tablets and desktop browsers.
Find the next key for your DJ set.
An offline harmonic-mixing companion for iPhone and iPad. Choose a key on the 24-key Camelot wheel to see compatible neighbours and relative major or minor keys. Includes haptic feedback and VoiceOver support, with no account or advertising.
Find the right car. Request availability for free.
A two-sided marketplace connecting guest discovery and booking requests with host inventory and operations.
A sense of place before the first visit.
A fictional island retreat presented through a cinematic arrival, villa selection and an editorial guide to the stay.
A product story with a slower rhythm.
A fictional cold-brew brand explored through scroll-driven product imagery, flavour discovery and a clear mobile reading flow.
Behind the build: how JDMEET Music connects artist identity, releases and booking.
Planning the next chapter for your business? Explore our website redesign and rebuild services or discuss your website or app project.
WHAT WE DO
Brand websites, landing pages and e-commerce. A clear story and a useful next step.
Web platforms, customer portals and native apps — designed around a real workflow.
Analytics, acquisition, technical care and considered improvements after launch.
HOW WE WORK
Your business, audience and the outcome we need to create.
Visual direction and a working prototype before development.
Development, integrations and testing across screen sizes.
Launch, measure, maintain and improve.
MONTHLY CARE PLANS
$0 setup · Month-to-month. Before tax and approved third-party costs. Scope and homepage preview approved before first payment.
US$149 / month
Give customers a clear reason to get in touch.
US$249 / month
Turn enquiries into a clear next step.
US$499 / month
Give customers and your team one place to follow a request.
Choose a plan to send an enquiry here. No payment is taken and no subscription starts.
Before choosing, read what to define in a website care plan: responsibilities, exclusions and evidence of ongoing care.
YOUR NEXT CHAPTER
NORTH GROWTH LAB / JOURNAL
33 articles
PRODUCT LAUNCH / FIRST-PARTY CASE STUDY
How NGL Website Scan turns one public URL into an iPhone audit across SEO, conversion, trust, performance and accessibility.
8 min · September 5, 2026WEBSITE / OPERATIONS GUIDE
A practical scope for website maintenance, monitoring, backups, lead delivery, reporting and accountable support—plus the items that need separate approval.
11 min · October 20, 2026TILDA / WEBSITE AUDIT
Audit a Tilda website across search visibility, page clarity, forms, analytics, mobile performance and the complete lead-delivery path.
8 min · August 28, 2026WEBSITE SCORE / DECISION GUIDE
Learn how to interpret a website audit score, separate lab data from business evidence and choose the first finding worth verifying.
8 min · August 27, 2026WEBSITE AUDIT / PRACTICAL GUIDE
Use this practical website audit checklist to review one public page across discovery, clarity, confidence, action, performance and accessibility.
9 min · October 21, 2026PORTFOLIO / ARTIST WEBSITE
A real artist website build connecting identity, releases, interactive tools and booking, with a dated launch-to-release handoff checklist.
10 min · October 15, 2026PRODUCT UPDATE / WEBSITE DIAGNOSTICS
See how North Growth Lab's free website scanner combines a commercial rubric, mobile Lighthouse, CrUX field data and a proprietary Growth Path Map.
7 min · August 24, 2026BOOKING SOFTWARE / REQUIREMENTS GUIDE
Define availability, capacity, payments, waitlists, integrations, recovery and ownership before estimating a custom booking system.
18 min · August 16, 2026RESTAURANT SOFTWARE / SCOPE GUIDE
Define restaurant app scope across ordering, menus, payments, POS, staff workflows, loyalty, failures and ownership before requesting an estimate.
20 min · August 16, 2026CLOUD / DEVOPS / BUYER GUIDE
Compare DevOps consultants with 12 practical questions covering releases, recovery, observability, cloud cost, ownership and handoff evidence.
20 min · August 16, 2026CUSTOM SOFTWARE / CHECKLIST
Use eight evidence-led gates to scope, test, launch and hand over custom software—from the first workflow to recovery, ownership and operations.
18 min · August 16, 2026GOOGLE ADS / MEASUREMENT
Map a Google Ads landing-page lead from accepted form to delivery, qualification and customer outcome with a practical search-to-sale measurement plan.
16 min · August 16, 2026LANDING PAGES / TEMPLATE
A copy-ready Google Ads landing page brief connecting search intent, ad promise, proof, qualification, tracking, lead routing and launch acceptance before design begins.
15 min · October 15, 2026MARKETPLACE / BUILD STUDY
An anonymized product study of building a two-sided car-rental marketplace across web discovery, mobile workflows, bookings, payments and operations.
16 min · August 20, 2026WEBSITE / DECISION GUIDE
A practical framework for deciding whether to redesign the current website, rebuild the platform or improve the highest-leverage pages without replacing everything.
12 min · August 13, 2026WEBSITE / PLANNING GUIDE
A realistic website redesign or rebuild timeline covering discovery, copy, development, content and SEO migration, integrations, quality assurance and launch.
12 min · August 14, 2026WEB APP / BUDGET GUIDE
Web application development typically costs $10,000–$100,000+, depending on workflows, roles, data, integrations and risk. Compare practical 2026 scope bands.
14 min · August 14, 2026WEB INTERACTION / CASE STUDY
How North Growth Lab designed and built a responsive six-pad rhythm sampler with real audio, rapid retriggering and live waveform feedback for the JDMEET artist website.
7 min · August 25, 2026GOOGLE ADS / DECISION GUIDE
Landing page or website for Google Ads? Use a six-check decision matrix, hotel and design-studio examples, and a practical brief to choose the right destination.
20 min · October 15, 2026LANDING PAGES / BUDGET GUIDE
A transparent guide to landing-page scope, cost drivers and budgeting for businesses that need qualified leads from paid search—not a decorative one-page design.
9 min · August 14, 2026PRODUCT LAUNCH / FIRST-PARTY CASE STUDY
North Growth Lab has released Verb Lab for iPhone: a free verb reference and practice app covering English, French, Spanish, German and Portuguese.
9 min · September 5, 2026PRODUCT / DECISION GUIDE
A practical decision framework for choosing a website, web application, iOS or Android app—and knowing when the business needs a connected combination.
11 min · August 1, 2026MOBILE / PLATFORM STRATEGY
Compare iOS, Android and simultaneous mobile development by audience, product behavior, device requirements, release operations and commercial evidence.
12 min · August 14, 2026WEB / TEMPLATE
Plan a brand-led website redesign with an editable brief, scope and migration worksheets, evidence requirements and clear launch acceptance criteria.
12 min · October 15, 2026WEB / BUDGETING
A practical way to budget a small-business website redesign without comparing proposals that include completely different work.
9 min · August 20, 2026PAID GROWTH
A decision framework for choosing the first paid channel based on demand, urgency, visual proof and sales capacity.
10 min · August 14, 2026CONVERSION
A diagnostic sequence for separating traffic-quality problems from message, trust, friction and follow-up problems.
8 min · July 26, 2026AI / AUTOMATION
Where AI can shorten response time and improve qualification—and where a human must stay accountable.
9 min · July 26, 2026CONVERSION / TOOL
A practical 40-point review for service and professional-business websites, organized by the order in which visitors make decisions.
11 min · July 26, 2026SEO / FOUNDATION
A service-business SEO architecture for turning real jobs, proof, service areas and lead paths into crawlable pages without thin location-page sprawl.
16 min · August 21, 2026LEAD ECONOMICS / GUIDE
A practical cost-per-lead formula, worked example and break-even model for deciding what a qualified inquiry can responsibly cost.
10 min · August 1, 2026LANDING PAGES / SEARCH
A B2B Google Ads landing page checklist covering message match, proof, lead qualification, measurement and sales handoff before you scale paid search.
14 min · August 14, 2026FIRST-PARTY CASE STUDY
How we rebuilt our studio website around real projects, distinct service pages and crawlable content, with a practical release record and clear measurement limits.
9 min · October 15, 2026WEBSITE / OPERATIONS GUIDE · 11 min
Updated October 20, 2026
A practical scope for website maintenance, monitoring, backups, lead delivery, reporting and accountable support—plus the items that need separate approval.
This operational guide is general information, not legal, security or compliance advice. Service scope, response targets and market obligations should be documented for the actual website, technology and business. North Growth Lab is a US-registered remote company and does not claim local offices outside its registered location.
The useful outcome of monthly website management is not that someone appears busy. It is that a named owner watches the parts of the website that can affect discovery, trust, inquiries and day-to-day operations, then records what changed and what still needs a decision.
That agreement should identify the production website, hosting account, domain and DNS boundary, content system, forms, analytics, connected services and responsible contacts. If an item is not covered, say so. A short explicit scope is safer than an unlimited promise that nobody can verify.
Run the free Website Growth Scan on one important public page to establish a reproducible outside-in snapshot. The result can surface discovery, clarity, confidence, action and browser-performance questions, but it cannot inspect private accounts, backup integrity, inbox delivery or internal ownership. Those require an owner-authorized review.
Frequency should follow risk. A high-value booking flow may justify more frequent checks than a stable brochure page. The plan should distinguish automatic detection, human verification and actual remediation instead of calling all three ‘monitoring.’
A backup checkbox does not prove that the website can be restored. Document what is copied, where it is retained, how long it is kept, who can authorize a restore and which domain, secrets, uploads or external services are not included. Test recovery on a safe schedule and record the outcome.
Australian Cyber Security Centre guidance treats backups and updates as practical small-business protections. The care plan should translate that principle into the website's actual stack without claiming that routine maintenance removes every security risk.
Use controlled test data, label it clearly and exclude it from commercial reporting. Never create fake inquiries merely to inflate scanner or lead metrics. The useful monthly report separates test evidence from real customer activity.
This separation protects both sides. The client knows what the monthly fee buys, and the responsible team can reserve enough capacity to keep the operational promise instead of spending it on an undefined feature queue.
Use this guide as a scope checklist, not a statement that every task is included in every North Growth Lab plan. Compare the current plans, then confirm the systems covered, change allowance, response window and separately approved costs before starting.
A remote team can support Australian and New Zealand clients without pretending to be locally staffed. The proposal should state the exact coverage window, holiday basis and escalation channel rather than imply a local office or 24/7 staffing.
The client should retain appropriate ownership of domains, hosting, analytics and business accounts. Keep an access register, use named collaborator accounts and document a fair exit process for credentials, source, backups and operational notes. A durable care relationship should come from accountable value—not from making departure technically difficult.
Hosting provides the infrastructure that serves the website. A care plan defines human and automated responsibility around monitoring, recovery, updates, lead delivery, measurement, content hygiene and incidents. Some providers combine them, but the responsibilities and account ownership should still be explicit.
Define recurring tasks and bounded change capacity from the website's actual risk and update frequency. Avoid an unlimited promise. New features, major design work and migrations should normally use a separate estimate and approval.
No. A public scan is a useful baseline and regression signal, but it cannot own private accounts, test backup recovery, verify every lead destination or respond to incidents. Use it to prioritize the owner-authorized operational review.
The client should normally retain appropriate ownership and grant named, minimum-necessary collaborator access. The agreement should document responsibilities, billing, recovery access and a clean handover process.
Yes. North Growth Lab agrees explicit coverage windows for Australian and New Zealand business hours. It does not claim a local AU or NZ office; response scope and time zones are documented in the proposal.
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