SELECTED WORK / WEBSITES · PLATFORMS · APPS
Client websites, our own working products and native apps. Two selected hospitality and brand concepts are clearly labelled.
A marketing studio with a personal point of view.
A complete identity and website for Madina Kabidenova’s marketing studio. The MK monogram, blue palette and scroll-controlled film lead into case studies and a callback form connected to Telegram and corporate email.
An independent studio, made tangible on the web.
Our live JD Studio website brings web design, application development and automation into one studio identity, with motion-led storytelling, selected work and a direct project enquiry path.
Hard music needs a home outside the feed.
A completed artist platform connecting identity, releases, editorial, studio services and international booking.
Breaks. Minimal. Beyond the frame.
An artist website for a Bangkok-based DJ performing across Asia. Live-session video, selected SoundCloud mixes and direct Telegram booking bring his sound and identity together.
Scan the site. Know what to fix first.
A website diagnostic with a prioritized report, available performance signals and automatic email delivery. Available on the web and iPhone.
Learn verbs in your browser. Keep practising on iPhone.
A language-learning website and native iPhone app for English and other languages. Search verbs, explore conjugation tables, listen to pronunciation and practise active recall with multilingual explanations. The web version works on phones, tablets and desktop browsers.
Find the next key for your DJ set.
An offline harmonic-mixing companion for iPhone and iPad. Choose a key on the 24-key Camelot wheel to see compatible neighbours and relative major or minor keys. Includes haptic feedback and VoiceOver support, with no account or advertising.
Find the right car. Request availability for free.
A two-sided marketplace connecting guest discovery and booking requests with host inventory and operations.
A sense of place before the first visit.
A fictional island retreat presented through a cinematic arrival, villa selection and an editorial guide to the stay.
A product story with a slower rhythm.
A fictional cold-brew brand explored through scroll-driven product imagery, flavour discovery and a clear mobile reading flow.
Behind the build: how JDMEET Music connects artist identity, releases and booking.
Planning the next chapter for your business? Explore our website redesign and rebuild services or discuss your website or app project.
WHAT WE DO
Brand websites, landing pages and e-commerce. A clear story and a useful next step.
Web platforms, customer portals and native apps — designed around a real workflow.
Analytics, acquisition, technical care and considered improvements after launch.
HOW WE WORK
Your business, audience and the outcome we need to create.
Visual direction and a working prototype before development.
Development, integrations and testing across screen sizes.
Launch, measure, maintain and improve.
MONTHLY CARE PLANS
$0 setup · Month-to-month. Before tax and approved third-party costs. Scope and homepage preview approved before first payment.
US$149 / month
Give customers a clear reason to get in touch.
US$249 / month
Turn enquiries into a clear next step.
US$499 / month
Give customers and your team one place to follow a request.
Choose a plan to send an enquiry here. No payment is taken and no subscription starts.
Before choosing, read what to define in a website care plan: responsibilities, exclusions and evidence of ongoing care.
YOUR NEXT CHAPTER
NORTH GROWTH LAB / JOURNAL
33 articles
PRODUCT LAUNCH / FIRST-PARTY CASE STUDY
How NGL Website Scan turns one public URL into an iPhone audit across SEO, conversion, trust, performance and accessibility.
8 min · September 5, 2026WEBSITE / OPERATIONS GUIDE
A practical scope for website maintenance, monitoring, backups, lead delivery, reporting and accountable support—plus the items that need separate approval.
11 min · October 20, 2026TILDA / WEBSITE AUDIT
Audit a Tilda website across search visibility, page clarity, forms, analytics, mobile performance and the complete lead-delivery path.
8 min · August 28, 2026WEBSITE SCORE / DECISION GUIDE
Learn how to interpret a website audit score, separate lab data from business evidence and choose the first finding worth verifying.
8 min · August 27, 2026WEBSITE AUDIT / PRACTICAL GUIDE
Use this practical website audit checklist to review one public page across discovery, clarity, confidence, action, performance and accessibility.
9 min · October 21, 2026PORTFOLIO / ARTIST WEBSITE
A real artist website build connecting identity, releases, interactive tools and booking, with a dated launch-to-release handoff checklist.
10 min · October 15, 2026PRODUCT UPDATE / WEBSITE DIAGNOSTICS
See how North Growth Lab's free website scanner combines a commercial rubric, mobile Lighthouse, CrUX field data and a proprietary Growth Path Map.
7 min · August 24, 2026BOOKING SOFTWARE / REQUIREMENTS GUIDE
Define availability, capacity, payments, waitlists, integrations, recovery and ownership before estimating a custom booking system.
18 min · August 16, 2026RESTAURANT SOFTWARE / SCOPE GUIDE
Define restaurant app scope across ordering, menus, payments, POS, staff workflows, loyalty, failures and ownership before requesting an estimate.
20 min · August 16, 2026CLOUD / DEVOPS / BUYER GUIDE
Compare DevOps consultants with 12 practical questions covering releases, recovery, observability, cloud cost, ownership and handoff evidence.
20 min · August 16, 2026CUSTOM SOFTWARE / CHECKLIST
Use eight evidence-led gates to scope, test, launch and hand over custom software—from the first workflow to recovery, ownership and operations.
18 min · August 16, 2026GOOGLE ADS / MEASUREMENT
Map a Google Ads landing-page lead from accepted form to delivery, qualification and customer outcome with a practical search-to-sale measurement plan.
16 min · August 16, 2026LANDING PAGES / TEMPLATE
A copy-ready Google Ads landing page brief connecting search intent, ad promise, proof, qualification, tracking, lead routing and launch acceptance before design begins.
15 min · October 15, 2026MARKETPLACE / BUILD STUDY
An anonymized product study of building a two-sided car-rental marketplace across web discovery, mobile workflows, bookings, payments and operations.
16 min · August 20, 2026WEBSITE / DECISION GUIDE
A practical framework for deciding whether to redesign the current website, rebuild the platform or improve the highest-leverage pages without replacing everything.
12 min · August 13, 2026WEBSITE / PLANNING GUIDE
A realistic website redesign or rebuild timeline covering discovery, copy, development, content and SEO migration, integrations, quality assurance and launch.
12 min · August 14, 2026WEB APP / BUDGET GUIDE
Web application development typically costs $10,000–$100,000+, depending on workflows, roles, data, integrations and risk. Compare practical 2026 scope bands.
14 min · August 14, 2026WEB INTERACTION / CASE STUDY
How North Growth Lab designed and built a responsive six-pad rhythm sampler with real audio, rapid retriggering and live waveform feedback for the JDMEET artist website.
7 min · August 25, 2026GOOGLE ADS / DECISION GUIDE
Landing page or website for Google Ads? Use a six-check decision matrix, hotel and design-studio examples, and a practical brief to choose the right destination.
20 min · October 15, 2026LANDING PAGES / BUDGET GUIDE
A transparent guide to landing-page scope, cost drivers and budgeting for businesses that need qualified leads from paid search—not a decorative one-page design.
9 min · August 14, 2026PRODUCT LAUNCH / FIRST-PARTY CASE STUDY
North Growth Lab has released Verb Lab for iPhone: a free verb reference and practice app covering English, French, Spanish, German and Portuguese.
9 min · September 5, 2026PRODUCT / DECISION GUIDE
A practical decision framework for choosing a website, web application, iOS or Android app—and knowing when the business needs a connected combination.
11 min · August 1, 2026MOBILE / PLATFORM STRATEGY
Compare iOS, Android and simultaneous mobile development by audience, product behavior, device requirements, release operations and commercial evidence.
12 min · August 14, 2026WEB / TEMPLATE
Plan a brand-led website redesign with an editable brief, scope and migration worksheets, evidence requirements and clear launch acceptance criteria.
12 min · October 15, 2026WEB / BUDGETING
A practical way to budget a small-business website redesign without comparing proposals that include completely different work.
9 min · August 20, 2026PAID GROWTH
A decision framework for choosing the first paid channel based on demand, urgency, visual proof and sales capacity.
10 min · August 14, 2026CONVERSION
A diagnostic sequence for separating traffic-quality problems from message, trust, friction and follow-up problems.
8 min · July 26, 2026AI / AUTOMATION
Where AI can shorten response time and improve qualification—and where a human must stay accountable.
9 min · July 26, 2026CONVERSION / TOOL
A practical 40-point review for service and professional-business websites, organized by the order in which visitors make decisions.
11 min · July 26, 2026SEO / FOUNDATION
A service-business SEO architecture for turning real jobs, proof, service areas and lead paths into crawlable pages without thin location-page sprawl.
16 min · August 21, 2026LEAD ECONOMICS / GUIDE
A practical cost-per-lead formula, worked example and break-even model for deciding what a qualified inquiry can responsibly cost.
10 min · August 1, 2026LANDING PAGES / SEARCH
A B2B Google Ads landing page checklist covering message match, proof, lead qualification, measurement and sales handoff before you scale paid search.
14 min · August 14, 2026FIRST-PARTY CASE STUDY
How we rebuilt our studio website around real projects, distinct service pages and crawlable content, with a practical release record and clear measurement limits.
9 min · October 15, 2026SEO / FOUNDATION · 16 min
Updated August 21, 2026
A service-business SEO architecture for turning real jobs, proof, service areas and lead paths into crawlable pages without thin location-page sprawl.
The foundation of service-business SEO is not a volume of posts or city pages. It is a finite map from the situations customers search for to the pages the business can support with a real service, operating evidence and a useful next step. If the company cannot define who handles the job, where it can be delivered and what happens after the inquiry, another indexable page will not solve the commercial gap.
Begin with the job ledger used by the business: service type, planned or urgent demand, residential or commercial buyer, service boundary, proof available, intake owner and desired action. Group situations that share the same offer and evidence. Split them only when the buyer needs materially different information, proof, qualification or response expectations.
Page ownership prevents two opposite failures: one generic page trying to answer every job, and many near-duplicate pages competing for the same job. Assign one primary URL to each meaningful search situation. Supporting guides may explain costs, timing, comparisons or preparation, but they should link back to the service page that owns the commercial action instead of imitating it.
A page deserves to exist when it changes the decision. A roof-replacement page and an emergency roof-repair page can be separate if their urgency, evidence, process and intake differ. Two pages that describe the same roof-replacement offer with different keyword order should usually be one stronger page. Record the decision in a page ledger before writing copy so future additions do not recreate the overlap.
Search engines discover pages through links and sitemaps. Every priority page should be reachable from a stable crawlable route using words that describe the destination. A sitemap can introduce a URL, but it cannot replace a coherent link path, demonstrate that the page matters or guarantee indexing.
Run a release acceptance check from the rendered production page, not only from a content spreadsheet. The goal is to prove that a visitor and a crawler receive the same accessible document, can reach the next relevant page and do not encounter contradictory indexing signals.
A service keyword is not the whole intent. The same trade can receive an emergency homeowner query, a planned replacement query and a commercial procurement query. These visitors need different response promises and qualification details even when the work is performed by the same company.
Do not force an emergency visitor through a long generic project form, and do not promise immediate dispatch when the business only schedules consultations. State the operating boundary accurately. The page, primary action and lead routing should preserve the urgency that brought the visitor there.
A service-area page is useful when the market changes the offer: regulations, climate, availability, response expectations, examples or the operating process. A city name swapped into otherwise identical text does not create local expertise. Before publishing a market URL, write down the specific difference the page will help a buyer understand and the evidence the business can maintain.
An accurate service boundary is more valuable than a broad claim the operations team cannot honor. Use staffed locations only where they exist, distinguish a service area from an office, and keep addresses, phone numbers, hours and availability consistent with the real business. Do not manufacture virtual offices, local projects or customer proof for rankings.
Content quality is constrained by the evidence the business can responsibly publish. Create an inventory before expanding the architecture: project types, service boundaries, team qualifications, process artifacts, photographed work, common constraints, warranties, response rules and measurable outcomes. Label what is verified, confidential, illustrative or unavailable.
Use the inventory to improve the pages closest to revenue. A roofing page may need inspection and system-selection evidence; an electrician page may need job and licensing context; a plumbing page may need triage and service-boundary clarity; a restoration page may need a clear emergency handoff. These are not decorative industry keywords. They are different information requirements in the buyer journey.
The goal is not maximum publishing speed. It is a small, connected set of commercial pages and genuinely useful support assets that become more credible over time. Search impressions reveal language and demand; qualified inquiries reveal whether the page attracts a job the business wants and can serve.
Use complete comparison periods and record the query, landing page, CTA, form start, accepted submission and delivered lead as separate stages. Do not call a page a conversion winner from a handful of visits. Preserve the measurement setup until enough qualified external sessions exist to support a decision.
Create as many pages as there are materially different buyable services with distinct buyer information, evidence or intake requirements. There is no useful universal count. Keep closely overlapping offers on one stronger page and give every retained page an accountable role in the site map.
A service-area page can be useful when it communicates a real market difference such as operating coverage, climate, regulation, availability, examples or process. Repeating the same page with place names changed creates little buyer value and can produce a large set of weak, overlapping URLs.
They can share a page when the offer, evidence and response path are genuinely the same. Separate them when urgency changes the information, qualification, availability promise or lead routing. The site should preserve the visitor's demand state without claiming an emergency response the business cannot deliver.
No. A sitemap supports discovery but does not guarantee crawling, indexing or ranking. The page still needs to be accessible, internally linked, canonicalized consistently and useful enough for Google to select for indexing.
Track Search Console queries, impressions, clicks and landing pages alongside qualified production sessions, CTA use, form starts, accepted submissions, delivered leads and sales qualification. Add content to close a demonstrated search or buyer gap, not only to meet a publishing schedule.
Consolidate when both pages target the same buying situation, repeat the same evidence and route to the same action without a meaningful operating difference. Choose the stronger canonical destination, move useful material, update internal links and redirect the retired URL to that closest replacement.
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NORTH GROWTH LAB / CONNECTION READY
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