SELECTED WORK / WEBSITES · PLATFORMS · APPS
Client websites, our own working products and native apps. Two selected hospitality and brand concepts are clearly labelled.
A marketing studio with a personal point of view.
A complete identity and website for Madina Kabidenova’s marketing studio. The MK monogram, blue palette and scroll-controlled film lead into case studies and a callback form connected to Telegram and corporate email.
An independent studio, made tangible on the web.
Our live JD Studio website brings web design, application development and automation into one studio identity, with motion-led storytelling, selected work and a direct project enquiry path.
Hard music needs a home outside the feed.
A completed artist platform connecting identity, releases, editorial, studio services and international booking.
Breaks. Minimal. Beyond the frame.
An artist website for a Bangkok-based DJ performing across Asia. Live-session video, selected SoundCloud mixes and direct Telegram booking bring his sound and identity together.
Scan the site. Know what to fix first.
A website diagnostic with a prioritized report, available performance signals and automatic email delivery. Available on the web and iPhone.
Learn verbs in your browser. Keep practising on iPhone.
A language-learning website and native iPhone app for English and other languages. Search verbs, explore conjugation tables, listen to pronunciation and practise active recall with multilingual explanations. The web version works on phones, tablets and desktop browsers.
Find the next key for your DJ set.
An offline harmonic-mixing companion for iPhone and iPad. Choose a key on the 24-key Camelot wheel to see compatible neighbours and relative major or minor keys. Includes haptic feedback and VoiceOver support, with no account or advertising.
Find the right car. Request availability for free.
A two-sided marketplace connecting guest discovery and booking requests with host inventory and operations.
A sense of place before the first visit.
A fictional island retreat presented through a cinematic arrival, villa selection and an editorial guide to the stay.
A product story with a slower rhythm.
A fictional cold-brew brand explored through scroll-driven product imagery, flavour discovery and a clear mobile reading flow.
Browser reconstructions and technical demonstrations, shown separately from our client work and original products. These are not commissions from the brands in the source material. Original source notices and documented limitations are retained; a browser reconstruction is not the original editable project or backend.
A cinematic environment study shown through two still images. No playable film or recovered UE5 runtime.
Open showcase ↗
Three silent WebGL city studies with landmark cards. Phones use portrait orientation; zoom is desktop-only.
Explore demo ↗
A silent terrain and water study with adjustable height and depth. Requires WebGL.
Explore demo ↗
Four strand-motion studies for desktop. The original mobile compatibility fallback is retained; no interactive phone version.
Explore demo ↗Behind the build: how JDMEET Music connects artist identity, releases and booking.
Planning the next chapter for your business? Explore our website redesign and rebuild services or discuss your website or app project.
WHAT WE DO
Brand websites, landing pages and e-commerce. A clear story and a useful next step.
Web platforms, customer portals and native apps — designed around a real workflow.
Analytics, acquisition, technical care and considered improvements after launch.
HOW WE WORK
Your business, audience and the outcome we need to create.
Visual direction and a working prototype before development.
Development, integrations and testing across screen sizes.
Launch, measure, maintain and improve.
MONTHLY CARE PLANS
$0 setup · Month-to-month. Before tax and approved third-party costs. Scope and homepage preview approved before first payment.
US$149 / month
Give customers a clear reason to get in touch.
US$249 / month
Turn enquiries into a clear next step.
US$499 / month
Give customers and your team one place to follow a request.
Choose a plan to send an enquiry here. No payment is taken and no subscription starts.
Before choosing, read what to define in a website care plan: responsibilities, exclusions and evidence of ongoing care.
YOUR NEXT CHAPTER
NORTH GROWTH LAB / JOURNAL
33 articles
PRODUCT LAUNCH / FIRST-PARTY CASE STUDY
How NGL Website Scan turns one public URL into an iPhone audit across SEO, conversion, trust, performance and accessibility.
8 min · September 5, 2026WEBSITE / OPERATIONS GUIDE
A practical scope for website maintenance, monitoring, backups, lead delivery, reporting and accountable support—plus the items that need separate approval.
11 min · October 20, 2026TILDA / WEBSITE AUDIT
Audit a Tilda website across search visibility, page clarity, forms, analytics, mobile performance and the complete lead-delivery path.
8 min · August 28, 2026WEBSITE SCORE / DECISION GUIDE
Learn how to interpret a website audit score, separate lab data from business evidence and choose the first finding worth verifying.
8 min · August 27, 2026WEBSITE AUDIT / PRACTICAL GUIDE
Use this practical website audit checklist to review one public page across discovery, clarity, confidence, action, performance and accessibility.
9 min · October 21, 2026PORTFOLIO / ARTIST WEBSITE
A real artist website build connecting identity, releases, interactive tools and booking, with a dated launch-to-release handoff checklist.
10 min · October 15, 2026PRODUCT UPDATE / WEBSITE DIAGNOSTICS
See how North Growth Lab's free website scanner combines a commercial rubric, mobile Lighthouse, CrUX field data and a proprietary Growth Path Map.
7 min · August 24, 2026BOOKING SOFTWARE / REQUIREMENTS GUIDE
Define availability, capacity, payments, waitlists, integrations, recovery and ownership before estimating a custom booking system.
18 min · August 16, 2026RESTAURANT SOFTWARE / SCOPE GUIDE
Define restaurant app scope across ordering, menus, payments, POS, staff workflows, loyalty, failures and ownership before requesting an estimate.
20 min · August 16, 2026CLOUD / DEVOPS / BUYER GUIDE
Compare DevOps consultants with 12 practical questions covering releases, recovery, observability, cloud cost, ownership and handoff evidence.
20 min · August 16, 2026CUSTOM SOFTWARE / CHECKLIST
Use eight evidence-led gates to scope, test, launch and hand over custom software—from the first workflow to recovery, ownership and operations.
18 min · August 16, 2026GOOGLE ADS / MEASUREMENT
Map a Google Ads landing-page lead from accepted form to delivery, qualification and customer outcome with a practical search-to-sale measurement plan.
16 min · August 16, 2026LANDING PAGES / TEMPLATE
A copy-ready Google Ads landing page brief connecting search intent, ad promise, proof, qualification, tracking, lead routing and launch acceptance before design begins.
15 min · October 15, 2026MARKETPLACE / BUILD STUDY
An anonymized product study of building a two-sided car-rental marketplace across web discovery, mobile workflows, bookings, payments and operations.
16 min · August 20, 2026WEBSITE / DECISION GUIDE
A practical framework for deciding whether to redesign the current website, rebuild the platform or improve the highest-leverage pages without replacing everything.
12 min · August 13, 2026WEBSITE / PLANNING GUIDE
A realistic website redesign or rebuild timeline covering discovery, copy, development, content and SEO migration, integrations, quality assurance and launch.
12 min · August 14, 2026WEB APP / BUDGET GUIDE
Web application development typically costs $10,000–$100,000+, depending on workflows, roles, data, integrations and risk. Compare practical 2026 scope bands.
14 min · August 14, 2026WEB INTERACTION / CASE STUDY
How North Growth Lab designed and built a responsive six-pad rhythm sampler with real audio, rapid retriggering and live waveform feedback for the JDMEET artist website.
7 min · August 25, 2026GOOGLE ADS / DECISION GUIDE
Landing page or website for Google Ads? Use a six-check decision matrix, hotel and design-studio examples, and a practical brief to choose the right destination.
20 min · October 15, 2026LANDING PAGES / BUDGET GUIDE
A transparent guide to landing-page scope, cost drivers and budgeting for businesses that need qualified leads from paid search—not a decorative one-page design.
9 min · August 14, 2026PRODUCT LAUNCH / FIRST-PARTY CASE STUDY
North Growth Lab has released Verb Lab for iPhone: a free verb reference and practice app covering English, French, Spanish, German and Portuguese.
9 min · September 5, 2026PRODUCT / DECISION GUIDE
A practical decision framework for choosing a website, web application, iOS or Android app—and knowing when the business needs a connected combination.
11 min · August 1, 2026MOBILE / PLATFORM STRATEGY
Compare iOS, Android and simultaneous mobile development by audience, product behavior, device requirements, release operations and commercial evidence.
12 min · August 14, 2026WEB / TEMPLATE
Plan a brand-led website redesign with an editable brief, scope and migration worksheets, evidence requirements and clear launch acceptance criteria.
12 min · October 15, 2026WEB / BUDGETING
A practical way to budget a small-business website redesign without comparing proposals that include completely different work.
9 min · August 20, 2026PAID GROWTH
A decision framework for choosing the first paid channel based on demand, urgency, visual proof and sales capacity.
10 min · August 14, 2026CONVERSION
A diagnostic sequence for separating traffic-quality problems from message, trust, friction and follow-up problems.
8 min · July 26, 2026AI / AUTOMATION
Where AI can shorten response time and improve qualification—and where a human must stay accountable.
9 min · July 26, 2026CONVERSION / TOOL
A practical 40-point review for service and professional-business websites, organized by the order in which visitors make decisions.
11 min · July 26, 2026SEO / FOUNDATION
A service-business SEO architecture for turning real jobs, proof, service areas and lead paths into crawlable pages without thin location-page sprawl.
16 min · August 21, 2026LEAD ECONOMICS / GUIDE
A practical cost-per-lead formula, worked example and break-even model for deciding what a qualified inquiry can responsibly cost.
10 min · August 1, 2026LANDING PAGES / SEARCH
A B2B Google Ads landing page checklist covering message match, proof, lead qualification, measurement and sales handoff before you scale paid search.
14 min · August 14, 2026FIRST-PARTY CASE STUDY
How we rebuilt our studio website around real projects, distinct service pages and crawlable content, with a practical release record and clear measurement limits.
9 min · October 15, 2026WEBSITE / DECISION GUIDE · 12 min
Updated August 13, 2026
A practical framework for deciding whether to redesign the current website, rebuild the platform or improve the highest-leverage pages without replacing everything.
A website redesign normally changes positioning, information architecture, copy, visual design and conversion paths while retaining a useful content management system or application foundation. A rebuild replaces substantial parts of the technical implementation because the current platform, theme, dependencies or data model no longer support the business responsibly.
The distinction is not cosmetic. A company can completely transform the customer experience without changing platforms, or migrate to a new stack while reproducing nearly the same weak message. The correct scope depends on the constraint—not on how dramatic the new homepage looks.
Use this scorecard during discovery with the people who publish content, maintain the website, receive leads and approve risk. Score each question 0 when the current foundation supports the required work, 1 when the answer is uncertain or occasionally limiting, and 2 when the constraint is demonstrated and recurring. Record the evidence beside the score; a vendor preference is not evidence.
The total is a way to expose assumptions, not a universal industry benchmark. A single severe ownership or unsupported-software issue may outweigh a low total. Conversely, several one-point uncertainties should trigger investigation before a full replacement is sold. Attach an owner, source and acceptance test to every score that changes the recommendation.
Many underperforming websites do not need new technology. They need clearer positioning, distinct service pages, stronger proof, a shorter conversion path and reliable lead delivery. Replatforming will not solve those decisions automatically.
Start by mapping the visitor journey and reviewing the pages that already attract traffic or support sales. If the platform can publish the required structure and maintain acceptable performance, a focused redesign can preserve budget for research, copy, proof and measurement—the work customers actually experience.
A technically cleaner website can still lose visibility when the migration removes useful content or breaks internal relevance. Search preservation is part of the redesign plan, not a checklist added after development.
A complete replacement is not the only alternative to keeping everything. A business can rebuild the public marketing site while retaining a separate customer portal, or modernize the highest-value service cluster before migrating a large resource library.
Phasing is useful when it creates a clean acceptance boundary and measurable improvement. It becomes harmful when two systems duplicate content indefinitely or the temporary architecture has no ownership and retirement plan.
A useful proposal should explain why the recommended technical scope is necessary and which business outcome it supports. If the platform decision appears before the current system has been inspected, the recommendation is probably a vendor preference rather than a diagnosis.
A redesign changes the positioning, information architecture, copy, interface and conversion path while retaining a sound technical foundation. A rebuild replaces substantial implementation or platform components because demonstrated editing, performance, security, integration, content or ownership constraints make responsible improvement harder than replacement.
Document the constraints before selecting the scope. A rebuild becomes credible when required content cannot be represented, releases are unsafe, core dependencies are unsupported, critical integrations cannot be repaired, essential assets are not controlled or known roadmap work repeatedly conflicts with the current foundation. A dated design alone does not prove that a rebuild is necessary.
No provider can guarantee unchanged rankings, but migration risk can be managed. Inventory valuable URLs, content, links and search performance; keep useful URLs stable where possible; map changed URLs to relevant destinations; preserve crawlable internal links; and verify canonicals, redirects, structured data and the sitemap after launch.
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